Shiny
No, I am not making this up. Somebody came up with that slogan, it was approved by someone else and then it was slapped up in 5 foot high lettering on the back of buses across Wolverhampton, where everybody could see this moron's handy work. Much like a toddler showing off his latest deposit in the potty.
At this point I could go off on a rant calling for the cull of marketing departments everywhere, making particular reference to certain abusers of the nation's attention spans, but I already did that here.
I did want to know who the hell came up with that slogan, purely so I could do that,internet thing of slinging anonymous vitriol. I googled “Catch it ride it love it” and I came to the twitter page of Travel_WM, which appears to be the twitter page of Travel West Midlands, the people who run the buses in Wolves.
The tweet ran thus:
Travel_WM Travel WM Help
"catch it, ride it, love it" - wasn't anyone in our office's idea for a slogan, let me tell you that much! #soundslikehorsesex
11 Feb
This did not look like the average corporate Twitter page. I'm pretty sure that slagging off approved slogans was not toeing the company line. I scrolled through:
Travel_WM Travel WM Help
We'd like to apologise for disruptions in sevices today. The council rented half the roads out to sky tv without telling us!
12 Sep
Travel_WM Travel WM Help @
@Kathryn_Rushe Don't have a go at us love, we only got told about it yesterday!
12 Sep
Travel_WM Travel WM Help
ALTHOUGH disruptions to lines going south from Moor Street Station are still in effect. There are Rail Replacement Buses running from. certain stations at random intervals (tho i heard they were reserve drivers, and lets just say, they're not the most safety-conscious!)
Travel_WM Travel WM Help
There's been a lot of bad publicity over the child hit by a No. 6 in Hall Green. Sorry, but really, how can you not see a bus coming?
Travel_WM Travel WM Help
@stanley_wells Drivers aren't responsible for the safety of non-passengers. He said it was an accident and we believe him, he's a nice guy!
Travel_WM Travel WM Help @
@stanley_wells My point is its clearly the childs fault for walking in front of our bus. Or the parents for raising an idiot, who knows
Travel_WM Travel WM Help
@ipswichbuses Hey, crazy idea, do you guys fancy a race sometime? We could get some charity involved, make an event out of it...
Travel_WM Travel WM Help @
@ipswichbuses Are you refusinng our offer of a race then? Is it cos you know our buses are faster?
Travel_WM Travel WM Help
Hey everybody, @ipswichbuses are too chicken to race us. So we win by default. Pakaaawk!
Travel_WM Travel WM Help
Tired of scary black people, scruffy gypsies, the lingering weed smell on the No. 11? Join our "Be A Grass"campaign http://is.gd/f92Ap
His last tweet was 5 months ago, which is a bloody shame as the new bus station in Wolves cost 22.5 million pounds, shut down the ring road for great lengths of time and is under no small amount of fire some fire from the bus using public.
Apparently, whilst the new bus station is nice and shiny and a lovely experience for all who use it, the travel authorities have stopped a lot of the buses from actually using it. Services that used to terminate at the station, which is about 500 yards from the train station, now terminate in the city center, making catching the train a bit more of a chore.
It has also been suggested that the services that have been prevented from starting and finishing at the station, serve the less salubrious parts of the city and is the bus company's attempt at keeping the new bus station all shiny, new and free of scary looking passengers.
I think @Travel_WM would have had some great sport with this.



